Meet the Founders

Meet the founders of our brand. As dads and entrepreneurs, they're dedicated to sharing their experiences and faith to support fellow fathers. Join them as they explore the ups and downs of fatherhood and business together!

  • Ben's journey from the disciplined fields of the United States Marine Corps, where he honed his leadership skills through two combat deployments, to the entrepreneurial world, showcases a remarkable blend of courage, resilience, and strategic thinking. His military service, marked by leading under the most challenging conditions, laid the foundation for his approach to life and business: with integrity, determination, and a focus on impactful leadership.

    Married for seven years and a father to three amazing children, Ben embodies the principles of the Good Dude Good Dad brand, seamlessly integrating the lessons of leadership, compassion, and responsibility into the fabric of family life. His venture into entrepreneurship began at 21 with the establishment of Hidden House Coffee, marking the start of a journey that would see him founding three more businesses, achieving two successful exits, and reaching impressive milestones such as generating $19 million in revenue and selling over 5 million cups of coffee.

    Ben's unique frameworks for building successful enterprises are not just about financial achievements; they are about creating value and leading with purpose. As a certified John Maxwell coach, speaker, and trainer, and a Certified Executive Business and Leadership Coach from the Center for Advanced Coaching, he has expanded his influence, guiding others through the complexities of business and personal growth.

    His role as an Operations Director, managing hundreds of people, and co-hosting The Good Dude Good Dad podcast, further illustrate his multifaceted approach to leadership—combining strategic business acumen with the personal touch of a devoted husband and father. Through his coaching and mentoring, Ben shares the wisdom gleaned from his diverse experiences, teaching others how to navigate the "messy middle" of business and life with the same courage, discipline, and integrity that he has demonstrated throughout his career.

    In embodying the Good Dude Good Dad ethos, Ben leverages his vast experiences—from the battlefield to the boardroom—to inspire and equip men to be exemplary leaders in every aspect of their lives, championing the cause of personal development, family integrity, and societal contribution.


  • Jordan is a multifaceted entrepreneur, corporate leader, and devoted father committed to empowering men through Good Dude Good Dad. His journey in entrepreneurship began at the tender age of 14, when he co-founded his first business alongside his father, instilling in him the values of hard work, dedication, and innovation from an early age.

    Throughout his career, Jordan has ascended through various management positions within the corporate realm, honing his skills in leadership and strategy. His unwavering commitment to personal growth led him to undergo extensive leadership training under the tutelage of renowned figures like John Maxwell and other luminaries in the leadership space. These experiences not only shaped his professional trajectory but also fueled his passion for imparting wisdom and guidance to others.

    In 2021, Jordan faced a significant turning point in his life when he encountered a life-altering stroke. This transformative event served as a catalyst for him to embark on a new entrepreneurial venture, driven by his desire to cultivate a legacy of resilience and purpose for his two children. Undeterred by adversity, Jordan channeled his experiences into the creation of another successful company, embodying the ethos of perseverance and determination.

    Inspired by his own journey of personal growth and fatherhood, Jordan launched the Good Dude Good Dad podcast as a platform to mentor and support men from all walks of life. Whether they are fathers navigating the complexities of parenthood, individuals grappling with the absence of paternal guidance, or anyone seeking to enhance their self-development journey, Jordan provides a beacon of inspiration and practical insights. Through candid conversations, actionable advice, and unwavering authenticity, Jordan empowers his audience to embrace their roles as men and fathers with confidence and purpose.

    With a steadfast commitment to excellence and a profound dedication to leaving a positive impact on the world, Jordan Adent continues to inspire and uplift individuals on their journey toward becoming the best versions of themselves, one episode at a time.